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Saturday, October 17, 2026
Delta Resources UK

The Gaming Giant Hires Popular Battle Royale Producer to Boost Challenged Hero Shooter Project Ethos

2K Games has welcomed a seasoned producer from Respawn Entertainment to lead the studio crew at their internal studio, which is currently working on the anticipated third-person roguelike extraction-shooter known as Project Ethos.

Leadership Shift Follows Lukewarm Feedback

The new appointee takes on the role of studio head at the development studio following the departure of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's lackluster unveiling last fall.

On Wednesday, 2K president David Ismailer notified employees about this organizational change through an internal memo, which emphasized that early feedback sessions had indicated the need for a more defined game identity.

Ismailer noted that the team is now reimagining the project with a renewed vision, aiming to address player expectations.

A Pattern of Key Hires

The news mirrors a similar step taken by 2K Games in August, when they hired Rod Fergusson from Blizzard to assist with the beloved franchise studio Cloud Chamber.

Here is the entire content from Ismailer's memo:

Hello Everyone—

I understand you all just finished your gathering - I trust you’re as thrilled as I am with the positive developments. Last time I shared you all a note, I stated the following: “I am confident in this crew. You all are some of the most driven and innovative developers we have had the chance to work with - and we’re excited for that collaboration to continue.”

With your dedication and adaptability, especially over the last year, you repeatedly show that.

The player input from last autumn’s the game testing phase was enlightening. It confirmed the appeal of a action-packed game but told us we still had improvements to make. It highlighted the requirement for a sharper vision.

It has been motivating to see how far you’ve advanced. You accepted the input to heart and overhauled the title with a renewed goal - one that’s poised to achieve its potential to our audience.

The belief in this project strengthens every day. To advance the remarkable advancement you’ve made, I am thrilled to introduce the new hire as the new Studio Head of the team. After a period of conversations, Ben comes aboard us on next week.

His leadership and expertise in the competitive gaming space is extensive, having dedicated the last 15 years producing and overseeing some of the most well-known franchises in gaming, for example Call of Duty: Black Ops, and lately, the battle royale hit.

Let’s together in greeting him in the coming days. We are all eager to continue seeing the progress of Project ETHOS in the time to come.

David

Experience of the New Head

Brinkman presently holds the position of senior developer and production lead at the renowned studio for their flagship title. Brinkman earlier was employed at major gaming companies in diverse production roles on the iconic franchise games, and, prior to that, had stints at other industry leaders.

Title Information and Vision

The upcoming game was unveiled in last year in conjunction with a early access event. Then, 31st Union portrayed the title as a "free-to-play, third-person perspective action-packed experience and an thrilling advancement on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to fit your unique tactics," the official summary states. "Take on the competition with unique powers, challenges, and challenges that change every session. Do you withdraw carefully with your valuable rewards? Alternatively go big, put it on the line, and trust your squad can secure victory? The decision is yours."

Project Ethos has not yet received an announced launch window or platforms, but players can look forward to additional details as creation advances.

OE
About the author

Olivia Elliott

A seasoned business strategist with over 15 years in UK corporate consulting, specializing in growth optimization and market analysis.

Delta Resources UK

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