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Saturday, October 17, 2026
Delta Resources UK

TikTok Provides Users Control to Decrease Artificial Intelligence-Made Media in Timelines

Users will soon have a new feature that allows them to reduce the quantity of AI-made content appearing in their streams. This step comes as the company announced that it presently contains in excess of 1 bn content made with AI.

Pilot Phase and Launch

The new functionality is undergoing trials over the following weeks before a full-scale release. This shift aligns with a increase in content created by AI, driven by recent content generation software.

The Broader AI Trend

It has been noted that almost a tenth of the quickest rising video streams on a popular video site primarily display AI-generated videos. A large amount of this content is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently illogical or dreamlike.

Based on user feedback that a lot of users appreciate content produced via AI tools, including AI artwork to informative clips, and we intend to provide users the power to increase or decrease of that, according to their own likes,” stated a company executive.

Scale of AI Content

The service disclosed that there are currently over a billion videos on its network labeled as made with AI. Collectively, over 100 mn media items are submitted to the app daily, making AI content a minor portion of its total content library.

How to Adjust Settings

Members will be in a position to decrease or raise the volume of AI-generated videos they view by opening the “manage topic” setting in the application and choosing AI-made media. Additional categories that currently be controlled under the setting cover news, clothing, cosmetics, and movement.

Content Labeling and Policies

Its guidelines oblige creators to identify “realistic” AI-generated content, and it bans malicious AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.

In addition, the app will now add an AI-generated label to content created with its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This measure is intended to stop users from seeking to evade the disclosure requirement.

Educational Initiatives

The company is additionally launching a $2 million AI literacy fund for experts and organizations to produce educational content about responsible artificial intelligence. This program will support non-profit groups dedicated to educating programming and robotics.

Content Safety Approach

The video-sharing app has justified its moderation strategy, during controversy over plans to make redundant numerous review team members in the United Kingdom. It is set to eliminate 439 jobs in its user protection division in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.

A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most graphic content prior to it is viewed by people. The company reported a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its automated systems.

“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
OE
About the author

Olivia Elliott

A seasoned business strategist with over 15 years in UK corporate consulting, specializing in growth optimization and market analysis.

Delta Resources UK

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